TY  - BOOK
AU  - Klimchuk,Marianne Rosner
TI  - Packaging design: successful product branding from concept to shelf 
SN  - 9781118027066 :
U1  - 658.564 
PY  - 2012///
CY  - Hoboken
PB  - Wiley
KW  - Packaging
KW  - Design
N1  - Includes bibliographical references and index
ER  -