Research methods for managers / John Gill and Phil Johnson.
Call number: 658.57 G475R 1997 Material type:
BookPublisher: London : Paul Chapman, 1997Edition: 2nd edDescription: viii, 168 p. : ill ; 24 cmISBN: 185396350x :Subject(s): Research and development -- ManagementDDC classification: 658.57 G475R 1997 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Books
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สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 | 658.57 G475R 1997 (Browse shelf(Opens below)) | 1 | Available | 2000068721 |
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| 658.564 K65P 2012 Packaging design : successful product branding from concept to shelf / | 658.57 G475R 1991 Research methods for managers / | 658.57 G475R 1991 Research methods for managers / | 658.57 G475R 1997 Research methods for managers / | 658.570973 C797T 1997 Technology fountainheads : the anagement challenge of R&D consortia / | 658.575 B88P 2005 Product marketing for technology companies / | 658.575 C899N 2011 New products management / |
Includes index.
Bibliography : p. 154-163
Starting management research -- The role of theory research methods -- Experimental research design -- Quasi- experiments and action research -- Survey research design -- Ethnography : its origins and practice -- Issues in ethnographic research -- Making methodological choices: the philosophical basis -- Conclusion: resolving the dilemmas in choosing a research strategy.
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